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IT Services Tag
March 30, 2026
By Manali Khot
Case Studies

Achieved 15% growth in lead generation with a redefined a GTM playbook

An IT services company had to shift to a systematic outbound prospecting approach, in an already crowded market, with limited brand awareness. A repeatable account and persona-base

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    March 30, 2026
    By Ravi Singhvi
    Case Studies

    Accelerated revenue growth with GTM execution discipline

    A leading IT services firm (PE-backed) was targeting 10-20% YoY growth but had stalled at 3%. Despite strong delivery performance, high NPS score and leading enterprise accounts, o

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      March 30, 2026
      Accelerated revenue growth with GTM execution discipline
      Case Studies
      By Ravi Singhvi
      March 24, 2026
      The Fractional CPO as a Growth Catalyst
      Blogs
      By Ravi Singhvi

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      Employee First Culture Engineering and Analytics GTM Framework GTM Performance ICP Development Ideal Customer Profile IT Services Leadership Product Leadership Product Strategy SaaS Growth Scaling Start-up

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